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Web Optimization Manager



Weston, MA, USA
Posted on Wednesday, May 1, 2024

At Advisor360°, we hire people with all kinds of awesome experiences, backgrounds, and perspectives. We like it that way. So even if you don’t meet every single requirement, please consider applying if you like what you see. Though many of our roles are assigned to a particular office location, most are a hybrid of remote and in-person work.

As our Web Optimization Manager, you will architect the enterprise web strategies that impact prospects and grow our sales pipeline. You’ll lead the charge in optimizing our website to captivate users and drive meaningful engagement. Your expertise will leverage data insights to refine web strategies and guide users towards conversion. You'll shape the user experience and journey, enhancing online interactions to maximize the conversion rate by turning visitors into leads and encouraging them to take desired actions. Collaborating cross-functionally, you’ll be instrumental in helping Advisor360° implement its GTM strategies as a key player on our Digital Marketing team.

We hire people with all kinds of awesome experiences, backgrounds, and perspectives. We like it that way. So even if you don’t meet every single requirement, please consider applying if you like what you see.

Key responsibilities

Strategy Development & Execution

  • Develop and implement CRO strategies to boost conversion rates, enhance website performance, and drive revenue.
  • Ensure web strategies align with our go-to-market plan and company goals.
  • Continuously iterate on existing strategies based on performance metrics and user feedback.
  • Make data-driven decisions to optimize user engagement and micro conversions.
  • Work closely with cross-functional teams to align on key webpages/landing pages, messages, goals, and overall experience.

Digital Web Experience

  • Ensure UX, functionality, and overall experience are optimized to meet best practices and leverage business strategies.
  • Develop and manage website personalization strategies by building hypotheses, testing/scaling experiments, leveraging messaging, content, website forms, CTA buttons, and page templates.
  • Utilize multiple digital experience tools (we use Trendemon, Clarity) to gain insights into user behavior and identify areas for improvement on our website.
  • Publish content across multiple platforms (we use HubSpot CMS).

Performance Analysis & Reporting

  • Conduct thorough analysis of user behavior and A/B testing outcomes.
  • Continuously run A/B and multivariate tests to optimize website elements, user flows, conversion funnels, etc.
  • Monitor KPIs related to CRO, including conversion rates, and develop/provide regular reports and dashboards.
  • Provide updates and insights to senior management on CRO initiatives' performance and impact.

Preferred Strengths

  • Strong project management and organization skills.
  • Excel at building relationships internally and externally.

Requirements, skills, and knowledge

  • Bachelor’s degree in marketing, communications, data analytics, or a related field; or work equivalent experience.
  • 5+ years of proven experience as a Conversion Rate Optimization manager or similar role, preferably in a technology start-up or enterprise marketing team.
  • In-depth knowledge of web analytics tools such as Google Analytics, Clarity, SEM Rush, etc.
  • Proficiency in A/B testing and optimization techniques.
  • Passion for the challenge of doing new things and building things from scratch.
  • Experience collaborating with multiple teams using exceptional communication skills in a fast-paced, deadline-driven environment.
  • Proven ability to respond to changing priorities and independently manage multiple initiatives at once.
  • Able to work in office 2-3 days per week.

About Advisor360°

Come grow with us! Join a team of inventive, driven professionals!

Launched in 2019, Advisor360° combines a start-up's agile and innovative markers with the stability of an established enterprise. Ranked the largest FinTech company in Massachusetts by the Boston Business Journal, Advisor360° was born out of 20 years of feedback from the industry’s highest-producing financial advisors and has gone on to build a software that is second to none.

Our company specializes in building, delivering, and integrating technology for wealth managers. Our comprehensive platform offers a unified approach to managing wealth, delivering a connected experience to advisors and their clients.

Benefits include a competitive bonus plan, unlimited paid time off, paid sick time, volunteer time off, free access to vacation homes, a generous 401(k) employer match, stock appreciation rights, referral bonuses, 80% of either HMO or PPO premiums for individuals and family employer covered, 50% of dental insurance paid for, employer life and AD&D at 2X salary, short- and long-term disability coverage, a health savings account, flexible spending accounts, and paid bonding time for new parents.

Advisor360° also provides worthwhile perks, including a hybrid structure with most employees working from the office 2 to 3 times per week, tuition reimbursement, professional development opportunities, employee assistance programs, and more!

Join us on this journey. Advisor360° is an equal opportunity employer committed to a diverse workforce. We believe diversity drives innovation and are therefore building a company where people of all backgrounds are truly welcome and included. Everyone is encouraged to bring their unique, authentic selves to work each and every day. The way we see it, we are here to learn from each other.

Are you ready to build and discover together?