Content Marketing Coordinator

Key Responsibilities

• Own the day-to-day publishing and distribution of marketing materials across key channels, including LinkedIn, YouTube and FAIQ ThinkTank

• Collaborate with creative team, producers and marketing managers to develop content and execute social media campaigns for our North American business; includes volunteer initiatives, industry awards and events, and PR efforts

• Monitor daily social activity; develop and support social listening across Columbia Threadneedle handles and competitor handles

• Maintain social media spec and best practices guide, updating and sharing with the broader teams as needed

• Manage onboarding, support and best practices guides for social selling initiatives

• Assist with vendor relationships for social media platforms and related listening and publishing tools

• Assist in production of reports for paid and organic social efforts, enabling continuous optimization and innovation

• Support the team with ad hoc paid media campaigns and initiatives, including but not limited to trafficking and delivering assets to the media agency, paid search ad copy management, and providing the media agency with necessary data for reporting

Required Qualifications

• A bachelor’s degree in marketing, communications, journalism, business, or a related field

• 1 – 2 years of relevant experience in marketing, social media or communications is preferred (internship or co-op experience can count towards this)

• Familiarity with social media platforms and social management and publishing tools, and an understanding how to use them effectively

• Excellent written and verbal communication skills

• Willingness to quickly learn new trends and adapt to changes in the fast-paced social media landscape.

• Ability to analyze data to understand audience behavior and measure the success of campaigns.

Preferred Qualifications

• An interest in the financial services / asset management industry

About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

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