This is a global-facing role focused on building the Manulife Wealth & Asset Management brand across key markets through strategic social media and SEO programs. You’ll lead paid and organic content strategies, optimize digital visibility using AI-powered search technologies, and empower employees to act as brand ambassadors. This role directly supports business growth by driving thought leadership, lead generation, and brand engagement. You’ll collaborate across marketing, communications, and digital teams in a fast-paced, matrixed environment.

Position Responsibilities

• Develop and execute global social media and SEO strategies aligned with business goals.

• Lead paid and organic content creation, campaign planning, and performance optimization.

• Implement AI-powered SEO techniques including GEO, AEO, and SGE.

• Manage employee advocacy programs to amplify brand messaging.

• Report on performance metrics and ensure compliance with brand and regulatory standards.

Required Qualifications

• Minimum 5 years of experience in marketing within the investment or financial services industry.

• Proven experience with social media management platforms (e.g., Hootsuite).

• Strong understanding of SEO platforms and techniques.

• Experience in campaign optimization and performance reporting.

• Bachelor’s degree in Marketing, Communications, or related field.

Preferred Qualifications

• Experience in wealth and asset management marketing.

• Expertise in both B2B and D2C social media strategies.

• Familiarity with AI-powered search technologies (GEO, AEO, SGE).

• Skilled in employee advocacy and community management.

• Strong storytelling and presentation skills.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Toronto, OntarioHybrid

Salary range is expected to be between

$86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.