Content Strategist

In US Retail Markets (USRM), we’re redefining how knowledge fuels smarter decisions, better experiences, and stronger outcomes—and we’re looking for a Content Strategist to support this work. In this role, you’ll blend knowledge strategy with advanced data analysis, using insights from complex datasets to continuously improve how users find, experience, and act on information. You’ll also translate data into compelling stories, influence strategic decisions, and help define KPIs that measure real business impact. Partnering across teams, you’ll play a key role in driving a modern, insight-led KM capability—one that balances today’s priorities with tomorrow’s innovation.

**This position may have in-office requirements dependent upon candidate location.**

What experience you need:

• In-depth knowledge and demonstrated proficiency of Knowledge Management (KM), information management, or library sciences competencies, including:
  
  • Content Management: Ability to create, share, use, and manage knowledge assets effectively.
  • Information Architecture: Knowledge of structuring information systems to facilitate easy access and retrieval of information.
  • User Experience Design: Understanding how users interact with knowledge and their behaviors, to improve usability and accessibility.
  • Information Retrieval: Expertise in searching and locating information effectively using various tools and methods.
  • Taxonomy/Classifying Information: Knowledge of how to effectively categorize knowledge that enables facilitation of information retrieval, sharing, and reuse.
  • Embedded Knowledge: Designing experiences centered around a push methodology, where content is displayed at the moment of need.
  • AI Enablement: ensuring that Liberty Mutual’s knowledge assets are accurate, structured, machine-readable, and compliant.
• Engaged teammate who demonstrates high performing behaviors, including:
  • Facilitating courageous conversations and giving actionable feedback.
  • Direct and transparent at all levels.
  • Embraces a people-first mindset that promotes equity and inclusion.
  • Growth mindset, where you learn from past experience and apply learnings going forward.
• Data Analysis and Insights:
  • Analyzing large, complex datasets to identify trends, patterns, risks, and opportunities.
  • Developing visualizations to communicate insights clearly and effectively.
  • Performing exploratory data analysis and hypothesis testing to support strategic initiatives.
  • Monitoring/evaluating KPIs/OKRs and recommend improvements.
• Thought leadership and ability to build strong, trusting partnerships.

What you'll do:

• Develop and implement comprehensive knowledge management strategies:
  
  • Use content strategy methods, including human centered design, to find ways to improve the user experience through KM program core components
  • Deliver content and platform experiences in adherence with our KM standards and governance
  • Make decisions and recommendations based on data, analysis, observations, and feedback
  • Use storytelling to convey complex strategies and make them compelling
• Partner with Principal Business Analyst in driving data-informed decision-making and identifying high-impact opportunities.
• Support KM portfolios, including building portfolio OKRs that are aligned to KM capability and business goals, and achieve measurable key results in-line with organizational goals
• Manage multiple projects simultaneously, ensuring timely delivery and alignment with business and KM program goals
• Contribute to a best in class knowledge capability by delivering the right content to the right person at the right time to drive the right business outcomes
• Drive innovation through embracing new technology, approaches, ideologies, such as AI
• Create and maintain positive stakeholder relationships, across varied capability owners
• Thoughtfully balance delivering on the work we are doing to win today while simultaneously setting ourselves up to win in the future
• Stay up to date with industry trends and best practices to continuously evolve our KM program