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Communications, Content & Channel Strategy

Liberty Mutual

Marketing & Communications

Boston, MA, USA

USD 83k-154k / year

Posted on Apr 6, 2026

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Communications, Content & Channel Strategy

Job Locations US-MA-Boston | US-NY-New York | US-TX-Plano

ID: 2026-75373
Position Type: Full-Time
Minimum Salary: USD $83,000.00/Yr.
Maximum Salary: USD $154,000.00/Yr.
Typical Starting Salary: $100k - $125k
Flexible Time Off Annual Accrual - days: 20
Application Deadline: April 13, 2026

Description

Ideal locations: Boston, MA or Portsmouth, NH (these locations require a hybrid work model, 2 days in office, 3 days at home).

Additional locations: New York City - would NOT require hybrid work model

This role is responsible for supporting the integration of enterprise narratives and storytelling across the organization’s communication channels, ensuring content is aligned, audience-appropriate, and effectively activated. The position helps connect enterprise strategy to channel execution by shaping how stories are adapted, distributed, and experienced across internal and external touchpoints.

Working in close partnership with the Director of Enterprise Storytelling, this role complements high-impact storytelling initiatives by supporting scalable content, managing editorial channels, and ensuring enterprise content is leveraged consistently and strategically across the organization.

Key Responsibilities:

Enterprise Channel Strategy & Integration

Supporting channel strategy, growth, engagement with and evolution of enterprise communication channels, with a primary focus on internal platforms such as our company intranet (myLiberty), enterprise social platforms (Communities), email communication guidelines, newsletters and executive display channels.
Partner with external channel owners (e.g., social media, marketing, talent marketing) to ensure enterprise content is aligned to the right channels and audiences.
Participate in design of how enterprise channels work together as a cohesive ecosystem rather than standalone platforms.
Help ensure enterprise narratives and storytelling priorities are consistently reflected across channel experiences.
Identify opportunities to improve reach, clarity, and audience engagement across communication touchpoints.

Narrative Activation & Content Adaptation

Translate enterprise stories and narratives into channel-ready content approaches that can be adapted across audiences and formats.
Adapt and repurpose signature storytelling assets (e.g., video and multimedia content) to ensure they are fit-for-purpose across channels such as employee communications, social media, recruiting, leadership engagement, and events.
Partner with communications and business teams to embed enterprise narratives into functional and departmental communications.
Advise stakeholders on how to activate enterprise stories within their channels.

Editorial Leadership & Channel Management

Support enterprise editorial planning, including maintaining an integrated editorial calendar across enterprise channels.
Serve as editor for key enterprise platforms, including:

Intranet homepage and news features
Enterprise newsletters (e.g., Latest @ Liberty, Manager Bulletin)
Communities strategy and enterprise voice strategy

Lead select enterprise channel content.

Maintain visibility into channel utilization and opportunities for improvement.
Explore new formats, tools, and approaches that enhance storytelling effectiveness and channel experience.
Contribute to evolving best practices for enterprise communications integration

Scalable Storytelling Development

Create and manage storytelling content that complements flagship productions, including written features, employee or customer highlights, short-form multimedia content, and quick-turn stories tied to business initiatives.
Maintain a steady cadence of storytelling outputs to reinforce enterprise priorities throughout the year.
Partner with the Director of Enterprise Storytelling to ensure alignment between high-impact productions and ongoing storytelling needs.

Content Governance & Standards

Maintain and evolve the enterprise narrative library to ensure messaging is current, accessible and usable across the organization, including company stats.
Maintain enterprise communication style guidelines.
Maintain and socialize enterprise channel guidelines to support consistent, effective communication practices.
Provide guidance to stakeholders to improve content quality and alignment across the enterprise.

Qualifications

Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
Requires advanced knowledge of marketing communications principles and practices
Experience working with and/or managing outside agencies
Experience managing communication channels, editorial planning, or content ecosystems.
Strong writing and content development skills.
Strong oral and written communication skills required
Ability to work in a fast-paced environment and work on multiple priorities
Strong knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical skills
Strong presentation skills required
Ability to effectively interact with all levels of the organization
Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
Demonstrates understanding of insurance industry, products, services, and trends
Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices