Senior Marketing Manager

Do you want to be part of a dynamic, high-performing marketing team where strategy meets storytelling? Do you thrive at the intersection of marketing strategy and corporate communications? If so, we want to hear from you!

As a Senior Marketing Manager, you will serve as a critical bridge between our marketing, PR and internal communications teams, playing a key role in aligning messaging, supporting media engagements, and developing strategic communications for senior leadership. You will partner with marketing managers, business segment leaders, PR partners, Enterprise communications managers and cross-functional teams to develop and deploy marketing strategies, campaigns, and communications programs that align to key business priorities. If you are a strategic thinker, skilled communicator, and detail-oriented executor who excels at moving between big-picture strategy and polished, precise deliverables — this role is for you!

Responsibilities:

Marketing Strategy & Operations

• Plans, develops, and implements marketing initiatives and activities that align to business goals, ensuring seamless execution across messaging, campaigns, programs, and channels
• Strategizes, organizes, and coordinates the design and delivery of marketing programs to ensure accomplishment of strategic business goals
• Manages marketing tools, platforms, and workflows to drive programand execution efficiency, effectiveness, and quality
• Leads complex, cross-functional projects with a high degree of visibility and a range of deliverables across multiple mediums (e.g. communications, advertising, experiential, public relations
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results; makes recommendations on business cases and assists in writing POVs
• Analyzes marketing performance data to establish and evaluate metrics and performance benchmarks, using insights and analytics to inform strategy and drive business decisions

Communications & PR Alignment

• Partners closely with the PR team to ensure consistent, on-brand messaging across all external and internal communications
• Develops and prepares talking points, media briefs, and key messaging documents for senior leaders ahead of interviews, speaking engagements, press opportunities, and industry events
• Serves as a liaison between marketing and PR to coordinate on announcements, product launches, crisis communications, and thought leadership initiatives
• Supports the preparation of senior executives for media interviews, panel discussions, and public appearances
• Support the preparation and execution for all external facing organizational announcements and leadership updates – works collaboratively with Enterprise communications and alignment teams
• Demonstrates openness, logic, and sound reasoning to address stakeholder concerns and gain alignment from cross-functional partners and Marketing leadership

Content & Messaging

• Crafts compelling narratives and messaging frameworks that resonate with target audiences across multiple channels and mediums
• Ensures brand voice and messaging consistency across campaigns, press materials, social media, and executive communications
• Constructs presentations that are well-organized, audience-appropriate, and rooted in business need; gains buy-in from stakeholders at all levels
• Effortlessly tailors messages to audience, including Marketing, Client Engagement, Distribution, and executive leadership, as well as cross-functional partners

Cross-Functional Collaboration

• • Works with internal and external stakeholders to develop and implement communication programs and initiatives
  • Effectively builds consensus and alignment to gain commitment from partners for complex, interdependent projects
  • Acts as an internal consultant to other marketing and communications departments regarding best practices
  • Independently leads meetings with a variety of stakeholders, from marketing colleagues to senior and executive leadership
  • Supports change management and internal communications efforts as needed