Marketing Manager

Do you want to be part of a dynamic, high-performing product marketing team where strategy meets action? Are you energized by curating compelling campaigns that drive meaningful, measurable impact among independent agents? If so, we want to hear from you!

As a Marketing Manager on the Product Marketing team, you will serve as a critical layer between the Product team and independent agents, positioning Liberty Mutual personal lines and small commercial lines products for an agent audience. In partnership with product SMEs and cross-functional teams, you will lead strategic marketing campaigns that support key business priorities. You’ll have the opportunity to shape how we go to market with our products, leveraging your knowledge of marketing best practices as well as LM products. If you are a skilled communicator and detail-oriented tactician with broad knowledge of both Liberty Mutual Personal Lines and Small Commercial products within the independent agency channel, please reach out.

This role is perfect for someone who thrives in a collaborative environment and is eager to take on a blend of strategic and operational leadership, analytical problem solving, and cross-functional partnership, all while seeing the results of your work translate directly to business success.

Key Responsibilities:

Marketing Strategy & Project Management

• Builds and owns product marketing strategies that align to business goals and objectives and influence new business and topline growth.
• Develops and implements marketing campaigns to strengthen product awareness among agents and drive engagement across multiple channels.
• Leads complex, cross-functional projects with a high degree of visibility, ensuring seamless execution across messaging, campaigns, programs, and channels.
• Builds strong relationships with product partners and influences key business decisions that impact agents.
• Effectively builds consensus and alignment to gain commitment from partners for interdependent projects.
• Analyzes marketing engagement data to establish and evaluate metrics and performance benchmarks. Leverages analytics to inform strategy and drive business decisions. Monitors and communicates campaign performance.
• Champions continuous improvement initiatives by identifying and implementing opportunities to streamline processes and increase efficiency, integrating AI into standard work.
• Demonstrates openness, logic, and sound reasoning to address stakeholder concerns and gain alignment from cross-functional partners and Marketing leadership.

Skills/Qualifications:

• Knowledge of both Liberty Mutual Personal Lines and Small Commercial products within the independent agent channel is preferred.
• Understanding of the independent agent business model is preferred.
• Experience building marketing strategy and managing stakeholders.
• Experience managing complex projects end-to-end.