Overview:

The Chief Marketing Officer (CMO), Executive Vice President at State Street, leads the company’s global marketing organization. This includes developing and executing overall marketing strategy, building brand awareness, managing communications (internal and external), and driving thought leadership. The CMO is responsible for enhancing customer experience, supporting revenue growth, and increasing client loyalty, while protecting and strengthening the firm’s reputation. Additionally, the CMO fosters a collaborative and innovative marketing culture, working closely with stakeholders to achieve business goals. Success is measured by results such as revenue growth, client retention, improved brand awareness, and high employee engagement.

Responsibilities:

Lead a best-in-class centralized marketing organization across both customer segment and Center of Excellence ("CoE") marketing capabilities

• Develop and execute a comprehensive global marketing strategy, messaging and external positioning aligned with company and business unit priorities and a “One State Street” customer segment positioning that will result in improved performance and experience with new and existing customers.
• Bring modern marketing and data-centric approaches to the firm’s B2B and B2C activities.
• Create and execute a transformational roadmap to drive customer interest, loyalty and retention
• Plan and execute integrated marketing campaigns and events to drive lead generation, conversion and retention (including firm-wide external sponsorships and events around strategy, messaging, positioning and promotion (e.g., WEF, FII, etc.)
• Execute State Street’s firm-wide brand positioning including defining key messages and visuals that dynamically relay a compelling message of what the firm stands for as well as ensure that we have a strong brand in the marketplace.
• Create compelling and relevant content strategy that resonates with targeted stakeholders, driving engagement and loyalty.
• Manage firm-wide centers of excellence (COEs) that provide high quality services that meet the needs of key business units.

Manage all elements of State Street's communications and media activities

• Develop and execute strategic internal communications plans and program that strengthen employees’ understanding of business goals, improve cross-functional communications and engage employees, resulting in confidence and pride to be part of State Street
• Ensure external earned, paid and social media presence and content are reputationally on-brand, highlights State Street’s value proposition, and effectively reaches the firm’s target audiences
• Establish and manage the firm’s public perception through crisis management with regular cadence of scenario planning and crisis simulation with key stakeholders to ensure always-on preparedness and influencing public and customer opinions globally.

Own all operational and budgetary elements for the centralized marketing and communications organization

• Oversee and optimize marketing processes, workflows and systems to enable efficient and scalable marketing operations, including automation, analytics and reporting.
• Optimize marketing budget, allocating resources effectively for greatest impact, transforming by deploying technology and optimizing AI.
• Continuously review industry and marketing trends in other industries and develop and execute creative new approaches to grow the business.

Lead a high-performing team and serve as a key partner to both internal and external stakeholders

• Lead, empower and inspire a high-performance team with bench strength at every level;
• Build and lead a highly skilled, efficient team of marketing and communications professionals fostering a culture of collaboration, trust and continuous learning.
• Be a thought leader to the CEO and Executive Committee, contribute to State Street’s overall strategic plan, and translate that into an actionable, multi-year marketing strategy
• Collaborate with senior leadership to define marketing objectives, priorities and budget allocation.
• Identify, build and maintain critical relationships with external partners, agencies, vendors, and industry stakeholders to support marketing and communications initiatives and partnerships

Success Metrics:

• Build a unified marketing and communications function that operates seamlessly across the organization, fostering collaboration and delivering consistent value to all business units.
• Introduce clear performance indicators and measurement systems that enable ongoing evaluation and enhancement of marketing and communications initiatives.
• Launch targeted marketing programs that support business growth objectives, directly contributing to increased sales opportunities and client engagement.
• Strengthen State Street’s reputation and market presence by elevating brand visibility and ensuring consistent, positive recognition among key audiences.
• Enhance both client and employee experiences by driving improvements in satisfaction and engagement, reflecting the impact of effective communication and marketing strategies.
• Ensure the team possesses the right mix of skills and expertise, making strategic talent decisions to support evolving business needs and deliver on organizational goals.

Role Qualifications & Experience:

• Proven excellence in marketing and communications, evidenced by strong ROI, customer acquisition, lifetime value, engagement, brand awareness, sentiment, and client retention and growth.

• Extensive institutional financial services marketing experience with a proven ability to translate market dynamics into actionable experiential and digital strategies. Strong B2B and global marketing leadership, ideally within regulated or publicly traded environments, with additional B2C insights a plus
• Demonstrated success linking demand creation to revenue via in-bound, lead nurturing and account-based marketing, close collaboration with sales.
• Results driven leader with a proven record of inspiring high-performing global teams, fostering innovation, and attracting and retaining top talent to build best-in-class organizations.
• Demonstrates deep expertise in building and manging brand platforms that clearly articulate purpose, value proposition and thought leadership, while reinforcing the brand’s role within the broader ecosystem
• Deep experience in reputation and earned media including leading crisis and corporate communications (both public relations and social media)
• Experience in effectively leading a global marketing function including country marketing and shared services that support global marketing efforts, ability to demonstrate unique marketing differences around the globe and cultural fluency.
• Experience leading institutional and channel marketing, including conferences, and large-scale events that were revenue-generating and impactful.
• Demonstrated ability managing the infrastructure requirements of marketing, including marketing automation and mar-tech stack, digital marketing, business, intelligence and marketing point tools (e.g., Seismic, Adobe Campaign)
• Experience managing marketing operations to develop and operationalize marketing measurements, including the demonstration of marketing’s value and how the information is used for tactical and strategic decision making.
• Proven track record in integrating and aligning a firm’s external and internal communications and presence with overall brand, strategy and value proposition; effective crisis management and PR / brand management.

Required Skills & Behaviors:

• Strong client focused, commercially driven mindset with the ability to connect marketing strategies to business outcomes.
• Exceptional communicator who engages effectively with internal and external stakeholders
• Inclusive, hands-on leader known for building diverse, high-performing teams and fostering a culture of excellence and accountability.
• Collaborative influencer who partners across senior leadership to drive transformation and innovative go-to-market strategies.
• Respected industry leader and lifelong learner with integrity, creativity and a passion for continuous improvement

Salary Range:

The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.

Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.

For a full overview, visit https://hrportal.ehr.com/statestreet/Home.

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.